True to our belief in co-creation, we opened the floor to YOU, the Tribe, to decide what direction T-Bô’s new products should take.
We were humbled by how many of you took the time to respond (over 60% of you participated!!) and by the encouraging, and SUPER CREATIVE, feedback you shared with us. As co-creators, You more than lived up to that very important role in the future success of T-Bô!
More often than not, our underwear choices have remained the same, well since we were kids. I have always been told that 100% cotton is the best and don’t bother with the rest, and I am sure many of you have had similar experiences. But is it time to ask ourselves, does our past underwear choices still work for us today?